1. General information
The purpose of this Privacy Notice is to describe how Axopar process your personal data; what personal data we collect, how the data is used and to whom the data is disclosed. In addition, we tell you how you can control the processing of your personal data.
Axopar’s business is focused on providing well-made, competitively priced and recognisable boats. This Privacy Notice applies to our customers (mainly the dealers and their customers) and potential customers including newsletter subscribers and web site users (later “you”).
Personal data refers to information, which allows a person to be directly or indirectly identified as an individual person. Personal data includes the Internet Protocol (IP) address of the user.
Our website contains links to websites and services run by other organizations which we do not control. Please, note that this Privacy Notice does not apply to those other websites‚ so we encourage you to read their privacy notices. We are not responsible for the privacy notices and practices of other websites and services (even if you access them using links that we provide).
2. Controller and contact information
Company: Axopar Boats Oy
Business ID: 2611096-1
Address: Itämerentori 2, 00180 Helsinki
Point of contact
Name: Anne Hakala
Phone number: +358 40 560 7901
3. Processing of your personal data
We collect and process only personal data which is relevant and necessary for the purposes outlined this Privacy Notice.
You provide us personal data when entering into a business relation with us, ordering/purchasing our products or services, participating in our promotional events, games or opinion/marketing research, visiting us, contacting us or communicating with us, or using our products and services (e.g. IT tools and web pages)
We also receive personal data from 3rd parties supporting the delivery of our products and the improvement of our services (e.g. web site analytics and personalised web content), and finding potential customers interested in our products.
|Warranty and reclamation content (possible personal data)|
|Customer services||Identity and contact information, feedback/inquiry content and related communications||X months after the case has been resolved or closed
(unless the case is related to sales (see sales retention time)
|Marketing; Distribution of the email newsletter to the subscribers||Name and email address
Date and time for subscribing
|Until the subscriber cancels the subscription|
|Marketing; direct marketing by phone and mail, promotional events, competitions, surveys and research||Potential customer name, phone number and address, wishes and preferences||X months as a maximum after the related marketing campaign or event|
|Ensuring the security of our IT environments and protection of data||Access management and log data||Documented in the IT procedures|
|Fraud prevention||“know your customer” data Rahanpesun ja terrorismin rahoittamisen estämisestä annetun lain (444/2017) määrittämät tuntemistiedot.|
The legal basis for processing sales activities is the performance of a contract or its preparation.
The legal basis for processing personal data for customer services, marketing, improvement of our services and the security of our IT environment is primarily our legitimate interest to
Certain processing is based on your consent, such as newsletter subscription (electronic direct marketing) and additional data you provide voluntarily (e.g. in your feedback or other communications). You can withdraw your consent at any time by unsubscribing the newsletter following the instructions in the newsletter or using the unsubscribe function on our web site[MM1] .
We may also process personal data due to legal obligations e.g. to operate appropriate security measures for the protection of data and to perform fraud prevention.
The Personal data we collect are retained for the period necessary to fulfil the purposes outlined in this Privacy Notice unless a longer retention period is required by law, or we need it to protect our legal rights. Thereafter, the Personal data will be deleted within a reasonable timeframe or rendered anonymous.
[MM1]Implement! Otherwise the user cannot unsubscribe before the next newsletter in case the old newsletters are deleted.
4. Recipients of Personal data
We utilise 3rd parties to deliver our business and have delegated some of the business related operations to processors of your personal data. Those recipients are listed the table below.
|Category of recipients||Recipients|
|IT service providers||DL software, Hubspot, RO data, Creamarketing, Microsoft (office365) Dropbox|
|Marketing service providers (advertising)||Creamarketing, Adstream|
|Statistics and reports||Google Analytics|
5. Transfer outside EU/EEA
When Personal data are transferred outside EU/EEA, the transfer is secured by legal measures, appropriate safeguards. The following recipients may process data outside EU/EEA:
|Google Analytics||EU-US Privacy Shield|
|Hubspot||EU-US Privacy Shield|
|Microsoft||EU-US Privacy Shield|
6. Your rights and the Supervisory authority
You have the rights set out in the applicable data protection legislation.
You can use your rights by submitting a request to the contact information in the beginning of this Privacy Notice. After receiving all the required information of your request (incl. confirmation of identity), we will start the processing of your request. We will do our best effort to process your request within a period of one month.
We may reject requests that are unreasonably repetitive, excessive or clearly abusive (manifestly unfounded).
In case you consider our processing activities of your Personal data to be inconsistent with the General Data Protection Regulation (GDPR) (EU) 2016/679, you have the right to lodge a complaint to the local data protection supervisory authority.
Data Protection Ombudsman
Address: Ratapihantie 9, 6th floor, 00520 Helsinki
Tel: +358 29 56 66700
7. Changes to this Privacy Notice
We may change this Privacy Notice from time to time, whenever necessary. All changes hereto will be made available on our website where we publish this Privacy Notice.
This Privacy Notice has been published on 22.05.18, version 1.0
|Version number||Change description||Date|
|1.1||Axopar first changes||23.5.2018|